How SEOBash Helped TMS Devon to gain Organic Traffic by 40%
Taylor Made Solution
Taylor Made Solutions (TMS) is a UK-based company specializing in comprehensive security and electrical services, including CCTV installations, fire safety, electrical works, and EV charger installations. They are committed to making security affordable and ensuring the safety of their clients’ homes and businesses.
Challenges:
TMS faced challenges in increasing their brand value and organic website traffic. Despite offering a wide range of services, their online presence was limited, resulting in lower visibility among potential customers seeking security and electrical solutions.
Objectives
Enhance brand visibility and authority in the security and electrical services industry.
Increase organic website traffic by improving search engine rankings for relevant keywords.
Strategy and Implementation
Website Audit and Optimization:
Conducted a comprehensive audit of the TMS website to identify technical SEO issues, such as broken links, duplicate content, and slow page load times.
Optimized meta titles, descriptions, and header tags to align with targeted keywords related to their services, such as “CCTV installations Devon,” “fire alarm services Exeter,” and “EV charger installation UK.”
Content Development:
Developed high-quality, informative blog posts addressing common customer queries and industry trends, such as “The Importance of Regular Fire Alarm Maintenance” and “Benefits of Installing EV Chargers at Home.”
Created service-specific landing pages with localized content to target customers in specific regions, enhancing local SEO efforts.
Local SEO Enhancement:
Optimized Google My Business profile with accurate contact information, service descriptions, and regular updates.
Encouraged satisfied customers to leave positive reviews, boosting local credibility and search rankings.
Link Building:
Established partnerships with local businesses and industry-related websites to acquire high-quality backlinks, enhancing domain authority.
Submitted the website to relevant local directories and industry-specific listings.
Technical SEO Improvements:
Ensured mobile-friendliness and responsive design to cater to users on various devices.
Implemented structured data markup to enhance search engine understanding of website content.
Results:
Over Three months, TMS experienced a 40% increase in organic traffic, leading to higher engagement and conversion rates. The enhanced online presence solidified its position as a trusted security and electrical services provider.
Conclusion
Through targeted SEO strategies, SEObash successfully addressed TMS’s challenges, resulting in significant improvements in organic traffic and brand visibility. This case study underscores the importance of a comprehensive digital marketing approach in achieving business growth objectives.
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