Client
Emotional Paycheck
Organic Traffic
57%
Project Service
Search Engine Optimization
Results
56% more phone calls
Emotional Paycheck Institute of Canada
Emotional Paycheck is a unique platform dedicated to workplace psychology and employee engagement. They offer consulting services, training programs, and insightful resources to help businesses foster a positive work environment.
Challenges:
Despite having a strong value proposition, Emotional Paycheck faced challenges in increasing its brand visibility, attracting organic traffic, and generating more inbound inquiries. The key issues included:
- Low organic search rankings for relevant keywords
- Limited website traffic leading to fewer conversions
- A need to establish thought leadership in their niche
Our Approach:
SEOBash developed and executed a tailored SEO and digital marketing strategy to address these challenges and achieve sustainable growth. Our approach included:
Comprehensive SEO Audit & Technical Fixes
Identified and resolved on-site technical issues to improve indexing and crawlability.
Optimized site speed, mobile responsiveness, and user experience to reduce bounce rates.
Keyword Research & Content Strategy
Conducted in-depth keyword research to target high-value industry terms.
Developed and optimized blog content around workplace psychology, employee motivation, and HR best practices.
Implemented a content calendar with consistent, high-quality articles to establish thought leadership.
On-Page & Off-Page SEO Optimization
Enhanced metadata, internal linking, and schema markup for better visibility.
Built high-authority backlinks through guest posting, partnerships, and PR outreach.
Local SEO & Google My Business Optimization
Optimized Emotional Paycheck’s GMB profile for local search prominence.
Encouraged customer reviews and engagement to boost credibility.
Conversion Rate Optimization (CRO) & Call Tracking
Improved website layout and CTA placements to enhance user journey.
Implemented call tracking mechanisms to monitor and analyze phone inquiries.
Results:
Within a few months of implementing our SEO strategy, Emotional Paycheck experienced significant improvements:
56% Increase in Phone Calls – Enhanced visibility and engagement translated into a substantial rise in inbound calls.
Higher Organic Rankings – Key industry-related terms started ranking on the first page of Google.
Growth in Website Traffic – Organic traffic saw a noticeable surge, leading to better brand recognition and business opportunities.
Stronger Brand Authority – The improved content strategy positioned Emotional Paycheck as a thought leader in workplace psychology.
